St. Louis CITY SC & Samsung Team Up to Enhance the CITYPARK Experience


Partnership highlighted by the installation of two new 20-foot LED video walls in the stadium’s premium ULTRA Club

St. Louis CITY SC and Samsung are bringing fans closer to the CITYPARK action through the global electronics company’s first Major League Soccer partnership. As CITY SC’s Official Display Partner at its home in CITYPARK, Samsung is working with the club to continue its goal of providing the highest-quality, tech-forward stadium experience on matchdays and beyond.

As part of the largest urban professional sports campus in the United States, CITYPARK stadium now features best-in-class Samsung LED technology, including 375 TVs, three large video walls, 360-degrees of in-stadium ribbon boards and two primary video scoreboards. All high-definition displays are connected by a single architecture that enables moments of exclusivity for partners and a dynamic, digital experience for fans from all areas of the venue.

Most recently, Samsung contributed to an initiative to enhance the premium experience at the stadium’s largest indoor space, the ULTRA Club, by installing two 20-foot LED video walls. The captivating video walls, alongside incredible views of the pitch and downtown skyline, have made the ULTRA Club one of the most sought-after spaces in the stadium on matchday as well as for watch parties and private events.

“CITYPARK is one of the most tech-forward stadiums in professional sports, and our partnership with Samsung takes our fan and matchday experience to the next level,” said Matt Sebek, St. Louis CITY SC’s Chief Experience Officer. “With hundreds of state-of-the-art Samsung screens throughout CITYPARK and now the new massive video walls in ULTRA Club, our fans are fully immersed and are sure to not miss a moment of the action.”

“Our connected system of seamlessly integrated Samsung TVs and LED displays deliver an unforgettable experience for St. Louis CITY SC fans, whether they are watching from one of the venue’s 22,500 seats or inside the ULTRA Club,” said David Phelps, Head of the Display Division, Samsung Electronics America. “We share a mutual commitment to experience-led innovation, making St. Louis CITY SC the perfect team for our first partnership in Major League Soccer. Together, our goal is to drive continued fan loyalty and development in the Downtown St. Louis community.”

Samsung Technology at CITYPARK:

  • 360-degrees of in-stadium LED ribbon boards engage fans with player stats and club sponsor messages during matches
  • Two LED video scoreboards in the North and South end zones ensure fans at both ends of the stadium catch every second of the action on the pitch
  • Two 20-foot, 1.5mm pixel video walls in the ULTRA Club for integrated content on matchday and personalization opportunities for special events
  • A striking 22-foot, 1.5mm pixel video wall in the Moneta Pitch Club to keep CITYPARK’s most premium club entertained with content before, during and after the match.
  • 375 additional Samsung TVs across CITYPARK’s concourse and stadium’s suites, clubs and private event spaces
  • Concourse displays optimized to withstand outdoor elements deliver engaging content and help fans find their seats before and after matches


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