St. Louis CITY SC Adds Lou Fusz Automotive Network as Founding Partner 

Lou Fusz Puts Mark on Centene Stadium, Sponsoring Lou Fusz Plaza and Lou Fusz Automotive Network Gate


St. Louis’ Major League Soccer (MLS) team announced their newest partnership with STLMade company and long-time St. Louis staple – Lou Fusz Automotive Network. Through this partnership, Lou Fusz became the club’s Official Automotive Partner, as well as sponsor of both Lou Fusz Plaza and southeastern entry gate, Lou Fusz Automotive Network Gate, creating a lasting partnership anchored in serving the entire St. Louis region. 

“We are so excited to announce Lou Fusz Automotive Network as our club’s latest founding partner. I’m so proud of the new partnership with Lou Fusz, a family-owned business that is deeply committed to our community,” said STL CITY SC’s CEO & President Carolyn Kindle Betz. “With our shared pride in St. Louis, we’ll offer fans in our city a gathering space in the front yard of Centene Stadium that brings people together through the power of soccer.” 

Lou Fusz Plaza, the 125,500-square-foot plaza located on the eastern side of Centene Stadium, welcomes St. Louisans from every corner of the region where all the fun and excitement of matchday begins. Stretching the entire city block, the area will be a community meeting space and includes over 24,000 square feet of green space, 76 trees, and 1,000 linear feet of trail running along 20th Street. The trail is a part of Brickline Greenway, a biking and walking path that is planned to stretch from Forest Park to Gateway Arch. The district’s parking garage across from Lou Fusz Plaza will host 150 bike parking spots. 

The plaza will add to the stadium district’s immersive fan experience on matchdays and non-matchdays alike. Lou Fusz Plaza will have a permanent built-in concession stand that has serving capacity both outside and within the stadium, with food offerings crafted by “Flavor Officer” Gerard Craft. Dedicated power sources for food trucks along 20th Street, as well as green space housing power and data, will support up to eight additional portable concession stands. 

“Though we are an automotive network, soccer runs deep through our veins, as we’ve had a presence in youth soccer throughout the St. Louis region for nearly 30 years. Together with St. Louis CITY SC, we’ll work to build a stronger and healthier community in an amazing soccer city,” said Lou Fusz Automotive Network President & CEO Randy Fusz. 

Drawing hundreds of fans through pre-match activations, the space will offer music, games, youth activities, food, merchandise and, of course, vehicle displays. On non-matchdays, the club will look to offer watch parties, movie nights, festivals, and more.  

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