Get to Know Our CXO


St. Louis CITY SC continues to break new ground in its efforts to build an exceptional team, on and off the pitch.=

By bringing on Matt Sebek as our Chief Experience Officer (CXO) – a first-ever position for a MLS club that combines both senior marketing and technology roles – we can elevate our promise to build a truly personalized, innovative fan-first experience that excites and unites the community beyond soccer.

Coming from World Wide Technology with over a decade of experience helping top global brands build impactful consumer experiences through human-centered design, innovative practices, and data-driven insights, Sebek will lead St. Louis CITY as the architect of a distinct, forward-thinking approach to fan engagement.

A St. Louis native who played soccer at St. Louis University High School and earned All-Conference honors at the University of Evansville, Sebek has a deep passion for the beautiful game as well as building personalized consumer experiences.

Sebek’s impact with the club is already being felt. He recently joined the team’s Chief Revenue Officer, Dennis Moore, to help launch St. Louis CITY’s season ticket deposit campaign which set a new MLS record with 30,000 season-ticket deposits in the first 15 minutes and over 50,000 in the first 24 hours.

Sebek will lead community and experiential research, best-in-breed technology selection for the stadium as well as marketing and activation plans that sustain and evolve fan interest until CITY’s historical, inaugural season in 2023. This includes expansion of the club’s merchandise strategy, which set Major League Soccer sales records since the brand launched earlier this year.

“This is such an important moment for our team, and I couldn’t be more excited as we continue making history and exploring opportunities to be innovative industry leaders,” said Carolyn Kindle Betz, Chief Executive Officer for St. Louis CITY SC. “Since day one, we have strived to make each person in our region feel connected to the team. Matt’s hiring as MLS’ first-ever CXO puts us in such a great position to show our fans’ spirit and passion, and our true commitment to them.”

We are thrilled to officially announce Matt’s addition to our team.