Centene Stadium’s Iconic ULTRA Club To Be One of Major League Soccer’s Most Unique Experiences
St. Louis’ Major League Soccer team has named America’s leading brewer, Anheuser-Busch, as one of the club’s founding partners, as well as the official beer sponsor of St Louis CITY SC. Together, the partnership will enable Anheuser-Busch to create meaningful connections between its brands and fans on matchday and enhance the in-stadium experience during the club’s historic, inaugural season in 2023 and beyond.
“We’re so excited to announce Anheuser-Busch as our club’s official beer partner,” said St Louis CITY SC’s Chief Revenue Officer Dennis Moore. “Anheuser-Busch has such a long and rich history in St. Louis. This partnership will help enhance the gameday experience for fans, bring an amazing CITY space to life, and support our commitment to environmental sustainability. We are thrilled to be working together.”
“Anheuser-Busch is thrilled to be a part of St. Louis’ newest professional sports team, St Louis CITY SC,” said Matt Davis, Head of Sports Marketing, Anheuser-Busch. “As fan passions and interests shift and our portfolio continues to grow, it’s important to build league, team, and player partnerships that match the evolving landscape. St. Louis is not only an incredible soccer town, but also a very passionate beer city, and we are so excited to be part of the St Louis CITY SC team and their vision for St. Louis.”
As part of the partnership, Anheuser-Busch will have naming rights of the stadium’s south bar – the ULTRA Club. This iconic 14,000 square foot space – which is already sold out for the 2023 season - offers a premium experience on matchday and features floor-to-ceiling windows that serve as the “front porch” of the stadium overlooking Market Street and Downtown West. The ULTRA Club provides incredible 360-degree views of both the city and pitch with 17 fully programmable LED screens on the ceiling. Each game will feature live cooking demonstrations and tasting options by local and visiting chefs and restaurants at the two open kitchens. Additionally, the ULTRA Club aims to become one of the premier special event spaces in downtown St. Louis on non-gamedays for corporate parties, weddings, and other community events beginning in September 2022.
St. Louis CITY SC is intentional about selecting founding partners that are committed to bettering the St. Louis region, with plans to collaborate with Anheuser-Busch to bring their shared commitments to environmental sustainability and St. Louis to life through various initiatives, both in-stadium and within the community.
ABOUT ST LOUIS CITY SC
St Louis CITY SC, one of the few majority female-led ownership groups in all of professional sports, was awarded Major League Soccer’s 28th expansion team in 2019. The St. Louis-based ownership group unveiled the club’s crest, logo, and branding in 2020 and will take the pitch for their historic, inaugural season in 2023. Currently, CITY is constructing an STLMade 22,500-seat world-class soccer-specific stadium – Centene Stadium, practice facility and team headquarters all within the same urban campus in St. Louis’ Downtown West District to create a 24/7/365 fan experience that is furthering St. Louis continued growth and revitalization. To stay up to date with St Louis CITY SC, download St Louis CITY SC’s Official App, available for iOS through the Apple App Store and Android through Google Play, or visit STLCITYSC.com and follow the club on Facebook, Twitter, and Instagram.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable and beloved beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois, as well as a number of spirits and craft beer brands that provide consumers with a choice of the best-tasting beverages in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are looking forward to a future with more cheers where we keep dreaming bigger to provide opportunities for our people, lift up our neighbors and make a meaningful impact in the world. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook , and Instagram.