MLS Announces Purina Club at CITYPARK As Corporate Partnership Activation of the Year, St. Louis CITY SC As Marketing Club of the Year


St. Louis CITY SC didn’t just have an outstanding season on the pitch, the club is receiving accolades for its best-in-class marketing accomplishments as well. Major League Soccer (MLS) recently awarded St. Louis CITY SC with two prestigious end-of-year awards, headlined by Purina Club at CITYPARK being named Corporate Partnership Activation of the Year. Following a historic inaugural season, the organization was also awarded MLS’ Marketing Club of the Year.

Purina Club is the first permanent, dedicated pet-friendly space in MLS. After years of planning sessions with stadium architects, pet experts, guest services, the Purina team and others, the one-of-a-kind space finally opened at CITYPARK in April 2023 and immediately captured the attention of the sports world with over 40 media stories and 26+ million impressions in earned media. The four loges, which each hold up to four people and two dogs, have been sold out for all St. Louis CITY matches since the launch and there is an active waitlist for 2024 matches and beyond.

St. Louis CITY SC have also been awarded Marketing Club of the Year, a recognition that is determined by the league and a vote amongst all MLS clubs. Ranked #2 in MLS for social follower growth and engagement, the first-year club built a strong connection with fans on matchday and every day in between, resulting in 99% of fans having a favorable opinion of St. Louis CITY, 78% of fans as active users in the CITY app and over 360 million impressions across social channels. Unique partnerships with Adidas, SoccerBible, Fokohaela and locally-based female-owned retailer Lusso also helped elevate the club’s brand nationally and globally.