CITY SC Players, Staff Hit the Runway at CITYPARK for Gent Men's Fashion Week 

Gent Fashion Show_Article header

Show Celebrates, Supports Fashion Industry and STL Fashion Fund's 10th Anniversary

Gent Men’s Fashion Week will culminate with a runway fashion show at CITYPARK on Sunday, February 18, 2024, at 3 p.m. featuring St. Louis CITY SC Sporting Director Lutz Pfannenstiel, Head Coach Bradley Carnell, CITY SC players, CITY Futures youth soccer program participants, and more. The show will spotlight collections from special guest London-based designer Stuart Trevor, cofounder of AllSaints and Bolongaro Trevor, in his new sustainable fashion line’s U.S. runway debut, as well as local menswear designers Paulie Gibson, The Normal Brand, Rocket Supernova, Ying Ying Ying, and Lukas Roe with a special selection from CITY SC. Tickets are on sale now at https://www.brainchildnext.com/gent.

WHAT: Gent Men’s Fashion Week – Runway at CITYPARK fashion show
WHEN: Sunday, February 18, 2024. Show begins at 3 p.m.; Doors open to public at 1:30 p.m.
WHERE: ULTRA Club at CITYPARK, 2019 Market Street, St. Louis, MO 63105

Runway celebrity models:

  • Lutz Pfannenstiel, Sporting Director, St. Louis CITY SC
  • Bradley Carnell, Head Coach, St. Louis CITY SC
  • Members of St. Louis CITY SC team: Defender and MLS All-Star Tim Parker, Midfielders Eduard Löwen, Aziel Jackson, and Akil Watts, Forward Sam Adeniran, and Defender Josh Yaro
  • CITY Futures youth program participants
  • Diego Gigliani, President and General Manager, St. Louis CITY SC
  • Joey Zanaboni, Y98 CITY SC radio broadcaster
  • Emcee Daniel Esteve, FOX2 sports anchor
  • Maurice Drummond, KMOV news anchor and former sports director
  • Rene Knott, KSDK news anchor and former sports director

Saint Louis Fashion Fund and St. Louis CITY SC Share Common Goal of Elevating STL

From the late 19th century until the end of WWII, St. Louis was second only to New York in terms of garment manufacturing. Dubbed “Shoe Street, USA,” Washington Avenue once claimed more shoe manufacturers than any other street in the world. Saint Louis Fashion Fund was founded in 2014 to support St. Louis’ growing modern impact on the fashion industry through fashion education, outreach, and champion emerging designers. Runway at CITYPARK is one of the 10 for 10 events celebrating the Saint Louis Fashion Fund’s 10th Anniversary in 2024.

“I kept seeing these amazing photos from CITY SC players wearing the latest fashions as they arrived to matches,” said Saint Louis Fashion Fund Co-founder and Board Chair Susan Sherman. “And I thought – we need to get them involved in Gent. Many of the themes we see from CITY SC – sustainability, soccer jerseys, and sports-inspired fashion – are dominating menswear trends in 2024. This is a perfect opportunity for people to celebrate St. Louis’ bright future in sports and fashion.”

Spearheaded by Dwight Carter, CEO of Brainchild Next and Saint Louis Fashion Fund board member, Gent Men’s Fashion Week provides a platform and powerful spotlight for emerging and established St. Louis designers. Carter has also coached soccer for over 15 years and is a CITY SC Community Coach for the CITY Futures youth soccer program at its Play On University City location and Play On+ select team. For him, the opportunity to partner with CITY SC on Gent was a unique opportunity for the two communities to support each other.

“As the producer for Gent as well a CITY SC Community Coach, I live in both the men’s fashion and soccer world here in St. Louis, and I see the common threads. Both are about creativity, positive energy, and pride in St. Louis. It will be wonderful to bring them together at CITYPARK,” said Carter.

Since the beginning, STL CITY SC has set out to celebrate St. Louis arts culture as part of its “more than soccer” mission, including hosting the triennial civic arts exhibition Counterpublic, publishing the arts and fashion book Inaugural with SoccerBible, highlighting local music and visual arts at every match, investing in community murals, and partnering with local designers like Lusso and Profield Reserve on CITY SC fashion merchandise.

“St. Louis has a rich history in the fashion industry, as storied as our history in soccer,” said Lee Broughton, Chief Brand Architect and part of the ownership group of St. Louis CITY SC. “Many of our players love men’s fashion, and professional athletes across the world are driving trends in men’s fashion and footwear. We are proud to be part of this effort to elevate St. Louis’ legacy in both fashion design and soccer culture.”

Gent Men’s Fashion Week Schedule of Events

Gent Men’s Fashion 2024 will showcase St. Louis’ most talented menswear designers from February 12-18. Additional activities during Gent Men’s Fashion Week 2024 can be found at https://www.brainchildnext.com/gent and include:

Thursday, February 1 at 5 p.m.
The annual 2024 Blue Jacket Fashion Show
in support of prostate cancer awareness will feature some of the hottest designers and star-studded talent will be streamed LIVE from NY at the 21c Museum Hotel St. Louis. Tickets are on sale now.

Tuesday, February 13 at 5 p.m.
"Decades: The History of Men's Fashion"
will be hosted by the Missouri History Museum and sponsored by Tacony Corporation/Baby Lock. Panelists General Manager of Neiman Marcus St. Louis Dan Kramer, author Valerie Battle Kienzle, and local menswear designer Cedric Cobb will explore the evolution of men’s style.

Saturday, February 17
Celebrate Men's Retail Day
by shopping at over 10 local retailers in support of Gent Men’s Fashion Week. Retailers include Tufts and Batson, Rudamentary, Profield Reserve, and The Normal Brand with in-store events and sales.

Gent event partners and sponsors include: St. Louis CITY SC, Saint Louis Fashion Fund, Lou Fusz Automotive, Baby Lock Sewing, Tacony Corporation, FGI St. Louis, Audacy, and Stevens-The Institute of Business and Arts. For more information on tickets visit brainchildnext.com/gent.