St. Louis CITY SC Welcomes Purina as Our Kit Sponsor


Building on the momentum of the past six months, St. Louis CITY SC introduced global pet care powerhouse Purina as its first founding partner and kit sponsor today. The STLMade company will be woven into the fabric of St. Louis CITY’s visual identity on and off the pitch when the club kicks off its inaugural MLS season in 2023.

This groundbreaking partnership brings together two female-led organizations both rooted in St. Louis and committed to the region’s continued growth and revitalization.

“We have always been committed to choosing partners who embody the STLMade movement, representing the spirit of a new St. Louis, so we are thrilled to partner with an iconic company like Purina that has such deep roots in St. Louis,” said Carolyn Kindle Betz, St. Louis CITY SC Chief Executive Officer. “Not only does Purina share our love for St. Louis, but they also have our same vision of working to make our community stronger. I couldn’t think of a better company to be our club’s first founding partner and to be represented on the front of our team’s kit.”


Nestlé Purina PetCare CEO and President Nina Leigh Krueger believes St. Louis CITY SC and Purina are a perfect match because soccer and pets both bring people together. “Enriching the lives of pets and the people who love them is our purpose at Purina because pets have such a unique ability to make our lives better,” said Krueger. “We are excited to work with the St. Louis CITY SC team to create programs putting pets and sport at the center of community good.”

The goal is to bring the power of pets to soccer fans and find new ways to deepen the involvement of both Purina and St. Louis CITY SC in the community. Whether it’s working with the Petfinder team at Purina to host pet adoption events, promoting youth development through sport and leadership opportunities, or bringing new pet-friendly elements into existing soccer traditions, this partnership will benefit the entire community.

The shared core values and commitment to moving St. Louis forward are what really attracted Purina to this partnership. “It goes beyond the jersey sponsorship,” said Krueger. “When you look at what St. Louis CITY SC has already done, the investment and the vision, the partnership really makes sense for us based on our shared mission to positively impact St. Louis, now and in the future.”

It’s only fitting that this announcement comes just weeks after the club released new renderings of its world-class stadium district, including practice fields, a training facility, a fan pavilion and team headquarters in Downtown West – all just a short distance from Purina’s headquarters.

This partnership is just the latest evidence that the spirit of a new St. Louis is most definitely rising.